#mamsummit: Olguin: Lines are blurring; the ultimate customer in the RE office used to be brokers, now it is 'you, whoever you are'
3:51pm April 26th 2018 via Twitter Web Client
#mamsummit: B2B panel con't: Nate Sullivan @FiscalNote Mara Olguin @jbgsmith Bellamkonda: https://t.co/fLsS1pbot4
3:50pm April 26th 2018 via Twitter Web Client
#mamsummit: B2B Marketing panel - latest strategies and thinking. This Throckmorton @lkthrock Trevor Lynn… https://t.co/YyIChHr9if
3:48pm April 26th 2018 via Twitter Web Client
Q: Promotion of content via Like or engage? #mamsummit Horowitz: Time to comment: highly valued. 2nd sharing, then likes.
3:19pm April 26th 2018 via Twitter Web Client
Q: B2C segment? #mamsummit Horowitz: Luxury cars, hotels; it just needs to be a big enough purchase, value to advertiser.
3:18pm April 26th 2018 via Twitter Web Client
Q: Insights tag. #mamsummit Horowitz: https://t.co/LgkbUrrePQ and campaign manager, a bit of js code into footer.
3:14pm April 26th 2018 via Twitter Web Client
Q: Plans to integrate other data? #mamsummit Horowitz: Will be integrating Axciom data. Insights tag onto websites upcoming: remarketing.
3:13pm April 26th 2018 via Twitter Web Client
Q: Pricing: testing, reach for sm biz? #mamsummit Horowitz: A factor of the auction price. LI costs > FB. At least a $3K spend rec'd
3:11pm April 26th 2018 via Twitter Web Client
Q: Effectiveness of their leadgen form? #mamsummit Horowitz: Convenience is king, pre-filled in. Private vs. work e… https://t.co/2qL4EbmhaC
3:09pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: And average open rates 40-50%. Foundation gets 70% opens, about $0.50/ea. Also has prefilled leadgen forms
3:08pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Sponsored in-mail: personalized 1:1 messages at scale. Foundations reaching senior NGO, gov't, academics.
3:07pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Lots of different video - 30s to 3m. Subtitled; compelling. Targeted. And granular data on viewers, affiliations
3:05pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: 2 forms of ads: sponsored content seen in newsfeed. Sold on CPC. Can also purchase CPV video, CPM video
3:04pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: (NB: GumGum's PDF of 'A fractured environment' https://t.co/6AmLg3ZrVv )
3:03pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: LI engagement is booming; 50% inc YOY member engagement of newsfeed. Highly trusted platform.
3:02pm April 26th 2018 via Twitter Web Client
Q: Skills you have? #mamsummit Horowitz: You can ID them or others endorse you. Looking at what is more meaningful.
Q: Hashtags? #mamsummit Horowitz: They are great, and useful. Notes the daily update has hashtags to help.
2:59pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: con't: private groups not part of the feed on mobile. Working on it now - not to kill groups but to evolve.
2:58pm April 26th 2018 via Twitter Web Client
Q:Groups used to be active; but now? #mamsummit Horowitz: 1y ago "ignore"; now redone to focus on mobile and feed, and groups are private
2:57pm April 26th 2018 via Twitter Web Client
Q: Diff between short and longform in feed? #mamsummit Horowitz: On mobile hard to view on mobile; shortform more s… https://t.co/iHLQ3rgJEL
2:56pm April 26th 2018 via Twitter Web Client
Q: Personal interest section no longer there? #mamsummit Horowitz: Would put into summary, not as a separate section.
2:55pm April 26th 2018 via Twitter Web Client
Q: Avoided LI b/c of hard sell #mamsummit Horowitz: Only connect with people you actually know (in real life). Real… https://t.co/by4o05NK4E
2:54pm April 26th 2018 via Twitter Web Client
Q: Best practice to incorporate company page/awareness? #mamsummit Horowitz: Post on personal page, and post to company page.
2:51pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Allen Garnnett (TrackMaven) has a book deal now and 60K followers now, shows engagement.
2:49pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Shortform: link, video, articles. Status update. Publishing: deeply explore topics that matter to you.
2:47pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Talk about things that matter to you; add your own voice; challenge widely held beliefs; experiment and make mistakes
2:46pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Posts to co page; without engagement won't be further shown (organic reach). Jeff Weiner (CEO) suggests...
2:45pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: And compares responses cross-platform: same message, different responses. Content: feed, publishing, co page
2:44pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Creating great content: the place for professional engagement. Vice-Chair at GE, posts a singl… https://t.co/yiO6nFrzRx
2:43pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Now works with entrepreneurs on the LinkedIn as a platform.
2:42pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Personal branding: gives story of Nat'l Christmas Tree assoc'n, long-form 3x/week in '14. 63K followers
#mamsummit Horowitz: Most of traffic (70%) via mobile (up from 52% 2y ago). Location, education, volunteering, accomplishments.
2:41pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Create, and engage with content: the more successful you will be. Liking, comment, sharing, short- and long-form
2:40pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: People want to know results and impact; up-to-date means more connections, more views.
2:39pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: 3 sentences ea paragraph, total of 3 paragraphs. Focus on career aspirations, accomplishments. Work experience
#mamsummit Horowitz: 'Technology Entrepreneur, Builder'. Can customize URL, great for conferences. Summary - not blank. Shoot for 3x3
2:38pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Building a great profile: Update headline: the most impt thing. Job title already there - so change it.
2:37pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Conversations: people are engaged. Also staying well-informed. Teams culling the newsfeed. Reputation mgmt
2:36pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: Thinking about LinkedIn: connect to oppy, way to adv your career, as well as working smarter.
2:35pm April 26th 2018 via Twitter Web Client
#mamsummit Horowitz: 546M members, 20M co's, 14M open jobs, 50K skills, 109B updates
#mamsummit Horowitz: Still great place to find a job. Now we want more business. Googling your name: why should I meet this person?
2:34pm April 26th 2018 via Twitter Web Client
#mamsummit Dan Horowitz (LinkedIn Dir Services, Gov't) Ready for your next meeting? How to up your game on LinkedIn
2:33pm April 26th 2018 via Twitter Web Client
Q: Diff w/B2B? #mamsummit McPherson: Likes microsites and bringing eBooks into an interactive context.
2:21pm April 26th 2018 via Twitter Web Client
Q: How often for big content? #mamsummit McPherson: Mailshake was 6mos; depends on the amount of resources.
2:20pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Create authenticity though data your company has access to. Ex: OKCupid
2:18pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Hello Fresh live cooking parties, with meal kit delivery. Great for Q&A, AMAs, games, contests
2:12pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Live: FB, Twitch, YT. 10x more FB comments, 135% more organic reach cp to images
2:11pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: 'Invest in video. Especially live.' 16% of marketers comfortable with live video. Buffer: 83%… https://t.co/X0yFJGRjmO
2:10pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: VR: something we will be dealing with in retail (IKEA example), travel, St. Jude https://t.co/7QLEyeXxLC
2:08pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Barkbox developing a Bark Cam, to do an insta treatment on pet photos. An owned channel.
2:07pm April 26th 2018 via Twitter Web Client
