#mamsummit McPherson: New spaces: IoT search. Neil Patel created a marketing school as an Alexa skill. Another: Mobile apps
2:02pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: The new frontier of distribution: email, linkedin, blogs; how to stand out? Ebooks, infographics, podcast
2:00pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Amplification - cross-platform, showing excel sheets w/influencers, blogs, newsletters, FB etc.
1:57pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Vocabulary of technical terms, keyword research validated, created dictionary, created microsite.
1:56pm April 26th 2018 via Hootsuite
#mamsummit McPherson: Resulted in 4K visitors/mo; 50 customers, 6 fig revenue. Another: "How to talk tech" for Hatch Apps (mobile app dev)
1:53pm April 26th 2018 via Hootsuite
#mamsummit McPherson: Mailshake: came up wit an 'email outreach playbook', reached out to influencers, thought-leaders inc authenticity
1:51pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Big content: thoughtful, research-backed, in-depth, quality, educational, well-produced.
1:50pm April 26th 2018 via Twitter Web Client
#mamsummit McPherson: Idea: Create content that's big enough to launch like a product. 'Epic' is a trend.
1:48pm April 26th 2018 via Twitter Web Client
#mamsummit Selina McPherson: (Hatch Apps) Creative content marketing tactics for '1 Pillar topic, 2K words with links.
1:47pm April 26th 2018 via Twitter Web Client
Q: How to encourage bravery? #mamsummit Mumford: It's hard. Business are built around repeatable successes, so you need to drill, drive.
1:42pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: (The two videos from GEICO:) https://t.co/q6JNJR2cLS https://t.co/O4PoWOPUX6
1:37pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: "Be brave enough to get famous!"
1:35pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: If you don't have the ambition, to ram the idea, then you'll only be average. And they'll ignore you.
#mamsummit Mumford: Illustrates a customer journey with Data https://t.co/7eeovfaOAP
1:35pm April 26th 2018 via Hootsuite
#mamsummit Mumford: If we know what they are watching, why isn't the work getting better? Getting better response?
1:33pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Making competitive differentiation in a tough market. 'Embrace the science'. Data, tools, optimization.
#mamsummit Mumford: After 12y, it's still fun, smart. Multiple storylines, touchpoints, multiple messaging; not incremental.
1:32pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Washington crossing the Delaware... Turnpike in a boat... Another: a sloth doing pictionary.
1:31pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Create - they've worked with GEICO for 20y. Car Ins is new beer industry. Competitors say 'they make cooky'
1:30pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Donate Life took 4y, and relentless effort. "If they are truly great ideas, you'll have to ram it (through)"
1:29pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Quote: 'In order to be able to think, we must risk being offensive' Dr. Jordan Peterson
1:28pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: 180M views; from 50/d to 400/d signups for organ donation. Top Google search
#mamsummit Mumford: Donate Life - org. they did this for - took a lot of effort to get this done. YouTube: https://t.co/8h9FlwN7EK
1:27pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: And the clip ends - Colman '..went to hero' and all the people postively affected. 'In death...… https://t.co/pcrYvH3ep5
1:25pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Onto organ donation and the lack of supply; shows a short 'Coleman Sweeny was an ***hole'
1:24pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Some of the best agencies can't figure this out. 'They can live without you, without your messages'
1:21pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Everyone's busy but not so busy as to binge-watch Stranger Things. 'The bar for holding attn just getting higher'
1:19pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Points out how things have changed: Tesla's CEO shooting a car into space; Taylor getting 1M likes/post; Twitch 100M
1:18pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: 91%say 'ads are more intrusive today than 2y ago'. Watching way less; actively avoiding.
#mamsummit Mumford: Room for 3 brands in the head, and 10K brand messages received/day. 84% of ads not noticed.
1:14pm April 26th 2018 via Twitter Web Client
#mamsummit Mumford: Asking the thought expt: a mile-long cereal isle, with everything including cereal, and 23s
#mamsummit Chris Mumford (EVP, MD Martin) keynote - 'We battle for becoming not invisible': you have 23 seconds in the cereal isle
1:13pm April 26th 2018 via Twitter Web Client
Q: For image- and video-based businesses? #mamsummit Fischer: Video works; Google like Youtube content. Context of a strategy.
12:14pm April 26th 2018 via Twitter Web Client
Q: How to keep up on SEO changes? #mamsummit Fischer: What is working (and no longer). You can't "let it go", need to keep at it
12:13pm April 26th 2018 via Twitter Web Client
Q: What kinds of major website change? #mamsummit Fischer: URL, content, speed, metadata. Use of 301 redirects
12:12pm April 26th 2018 via Twitter Web Client
Q: Does PR help? #mamsummit Fischer: Does help, be careful it isn't flooded. Limited, use w/care. 'Anyone can pay for this'
12:10pm April 26th 2018 via Twitter Web Client
Q: Marketing autom? #mamsummit Fischer: Things like Marketo - email marketing, cookie drops.
12:08pm April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Example on speed, involves JS and cache-ing, and external tools. Past perf, indep. evals.
12:07pm April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Your priorities, a judgement call. SEO team need to know fundamentals, why impt, and people who can do sth about it
12:06pm April 26th 2018 via Twitter Web Client
Q: SEO team? Checklists? #mamsummit Fischer: Everyone does SEO differently; now school, some training. Changes sometimes monthly.
12:05pm April 26th 2018 via Twitter Web Client
Q:Local, regional? #mamsummit Fischer: Google knows locale of both you and searcher. Structure w/geography, G My Business
12:04pm April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Terms - Google Adword planner can help, search freq numbers not totally trustworthy.
12:03pm April 26th 2018 via Twitter Web Client
Q:How to find terms? How to get backlinks? #mamsummit Fischer: Inbound links depend on tools; G Webmaster tools doe… https://t.co/b518msnWFn
12:02pm April 26th 2018 via Twitter Web Client
#mamsummit Fischer: SEO 'always changing'. 'Chart your course and stay on track'. Offers FOC audit report with https://t.co/CHPjIS8gV7
12:00pm April 26th 2018 via Hootsuite
#mamsummit Fischer: With const coordination; with 'reporting that makes sense'.
11:58am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: After the fundamentals: implemented w/thoroughness, consistency. W/educated content writers.
11:57am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Client had no idea. But could have been told by the SEO agency but changes didn't get made. 'Act on rec's w/content'
11:56am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Engage and understand your audience. Startup: got reports, not interpreted. Analyzed, #5 on name, got worse
11:55am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Conversion indicators: clickers, callers, form submitters, who is visiting. Marketing Autom: indiv ID's
11:54am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Look at customer behavior - coming from search, did they click on more info? Who called, did they come from search?
11:53am April 26th 2018 via Twitter Web Client
