#mamsummit Fischer: #5 measure: 'measure what matters' - leading indicators include ranking, traffic, bounce rate.
11:52am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: When things change, keep your rankings; you need to 'be very careful'. 500 vs 20K visitor perception? Lost it w/new site
11:51am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Monitor for malware; protect w/soft firewalls; make sure you have multiple backups. One host had infected backups (!)
11:49am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: SSL is now req'd for every page. 'Do it right now' if you don't have it already. Infected w/virus? Not obvious.
11:48am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Map, phone, contact above the fold on the mobile view. Security: beyond SSL: "Monitor, backup and protect your site"
11:47am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Google for mobile will affect your ranking. Responsive themes are automatic; do they engage abo… https://t.co/FEiXODM9Ay
#mamsummit Fischer: Bounce rate is a leading indicator, helping overall. Mobile infrastructure: responsive themes.
11:46am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Infrastructure: speed. 'Speed matters'. 1-3s bounce 32% inc. 1-5s: 90%; 1-6s: 106%. Bounce rate=click back or away
11:45am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Ex. of dentist: for a small town, FB, YT, GOOG business, in addition to website.
11:44am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Don't underest. Google My Business and new features. Add'l entries on SERP, visible multiple times.
#mamsummit Fischer: #3 ext influences: prune 'bad' inbound links if domain is old; build high-quality links.
11:43am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: No keyword jamming; be data-driven, not gut-driven. Talk to salespeople, potential customers. Find the words people use.
11:42am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: What's the first place? Metadescription, not the homepage. It is the SERP - search engine results page.
11:40am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: #2 Content: bring strategy to life. Grab audience, use terms people search w/, work as a team.
#mamsummit Fischer: What is plagiocephaly? This is what the searcher is looking for, and co able to compete w/much larger co
11:39am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Desc company addressing condition of infants w/misshapen heads. How do new parents w/Dx search?
11:38am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Cust journey: discover, engage, evaluate, purchase: 'interact at every stage', w/customer pain-pts
11:37am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Focus groups, ad-testing - but they didn't phrase it that way. 'In the minds of the audience.'
11:36am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: They discovered no overlap between competition - b/c they all positioned differently. And no one searched for that.
11:35am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Figure out what competitors do. Market research co asking: and find out how they are different from competition
11:34am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Goal to sell 20x/mo; what if it is searched only 50x/mo? Importance assoc'd w/buyer intent.
#mamsummit Fischer: Measurement: a good start doesn't guarantee long-term success. Strategy: reel in what's impt and freq
11:33am April 26th 2018 via Twitter Web Client
#mamsummit Fischer: Five SEO fundamental areas: Strategy, content, ext influences, infrastructure, measure/improve
11:32am April 26th 2018 via Twitter Web Client
@josh_greene @Tina_Caye @redtablepress @SarahKateSnyder Thanks Josh - come up and introduce yourself sometime today… https://t.co/0HhMugFvt0
11:31am April 26th 2018 via Hootsuite in reply to josh_greene
#mamsummit Fischer: Digital marketing, website perf, custom appls. 'It's no longer just about rankings'. It's all about conversions ($$)
11:30am April 26th 2018 via Hootsuite
#mamsummit Ken Fischer (CEO Atigro) Workshop: 5 annoying, yet powerful fundamentals of SEO
11:29am April 26th 2018 via Hootsuite
Q: Overall breakout? #mamsummit Goldthwaite: Newsmagazines 'terrestrially' (OTA, in car). Digital on-demand skews younger (10' snippet)
11:18am April 26th 2018 via Hootsuite
Q: Younger audiences? #mamsummit Goldthwaite: Growth is coming from the younger segment w/smart speakers.
11:16am April 26th 2018 via Hootsuite
Q: Getting onto Alexa? #mamsummit Goldthwaite: Have 200+ member stations, had connections w/Amazon. (Not paid.)
11:15am April 26th 2018 via Hootsuite
#mamsummit Goldthwaite: 'Audio is a game-changer'. From Amex VP "offers an intimate atmosphere where people can connect w/brands"
11:13am April 26th 2018 via Hootsuite
#mamsummit Goldthwaite: Expect 870M voice assistants by '22 (95% inc). 'Sound is the quickest emotional trigger'
11:05am April 26th 2018 via Hootsuite
#mamsummit Goldthwaite: Isolating experiences cp. to shared ones by audio. 66% use smart speakers to entertain families. 92% listen w/others
10:59am April 26th 2018 via Hootsuite
#mamsummit Goldthwaite: People now shutting off TV, laptops, and just listen to smart speakers, fuelling demand for audio.
10:58am April 26th 2018 via Hootsuite
#mamsummit Goldthwaite: Asks audience: adoption now up to 20%. Didn't exist 4y ago. 37M listen on smart speakers. "Play NPR"
10:57am April 26th 2018 via Hootsuite
#mamsummit Goldthwaite: 50y of audio experience; listenership on radio all-time high, #1 source for podcasts. 15M people downloading/mo.
10:55am April 26th 2018 via Hootsuite
#mamsummit Goldthwaite: Now at 99M listeners via podcasts. In '18 'an audio renaissance'. Link to Embedded https://t.co/1gJUSwQhiG
10:54am April 26th 2018 via Hootsuite
Meg Goldthwaite (CMO NPR) #mamsummit Marketing in the new Audio Age. Starts (appropriately) with a dramatic audio clip Podcast Embedded
10:53am April 26th 2018 via Hootsuite
#mamsummit Snyder: It's content creation at a different level; a maker culture, creating something novel.
10:13am April 26th 2018 via Hootsuite
Smith: #mamsummit Choice hotels - thousands of billboards. Creative dir's: an art. 'Do it this way.' Caye: A Drumline in Austin TX.
10:12am April 26th 2018 via Hootsuite
Smith: #mamsummit There will be one print item that will break the rule. 'Magazines are dead' in NY: then Absolut launched.
10:11am April 26th 2018 via Hootsuite
Q: If a maker-ethos coming back, what effect on tangible pieces? #mamsummit Caye: Room for that but hard in a digital world.
10:10am April 26th 2018 via Hootsuite
#mamsummit Caye: There's an "imposter syndrome" feeling. Snyder: Taking ideas to execution: the first day is her favorite.
10:08am April 26th 2018 via Hootsuite
#mamsummit Smith: ideas can be a curse; 'no stopping the thinking' O'Brien: Scary to be relying on instinct. Caye: If you aren't afraid...
10:06am April 26th 2018 via Hootsuite
#mamsummit Snyder: For a restaurant 'Texas Jack's' - random, off-the-wall. Graphics difficult to read, zany. https://t.co/WoJHERcMK3
10:04am April 26th 2018 via Hootsuite
#mamsummit Snyder: We want heightened emotional experience; bigger, bolder than they would feel naturally.
10:03am April 26th 2018 via Hootsuite
#mamsummit Caye: As in-house, that's tough to 'sell the crazy'; it's risk-taking.
10:02am April 26th 2018 via Hootsuite
#mamsummit O'Brien: Impt to sometimes be crazy; there's a need to have a constant self-doubt. Scared, courageous.
10:01am April 26th 2018 via Hootsuite
Moderator @SmithGifford #mamsummit Matt Smith: We're all in the business of breaking rules, explaining Snapchat etc. Q: Reason to be crazy?
10:00am April 26th 2018 via Hootsuite
#mamsummit Caye: Measuring loyalty to a brand. Snyder: Connecting psychographics and customer behavior
9:58am April 26th 2018 via Hootsuite
Q: Is branding still impt? #mamsummit O'Brien: Absolutely, brands as a personality. Caye: Data is a little against branding, creative.
9:57am April 26th 2018 via Hootsuite
