RT @kyleedeniz: I have high expectations of the brand experience. V over living in “#remarketing hell,” too. #DSDC https://t.co/hh8T6ze5Eu
9:35am September 4th 2019 via Hootsuite Inc.
Capstraw #dsdc Shows different views mobile vs in-email views, where CTA is shown before the hero image over mobile… https://t.co/OyEyDnSItu
9:34am September 4th 2019 via Twitter Web App
Capstraw #dsdc and provided space for a CTA at the bottom, getting rid of view-in-browser link at the top. The over… https://t.co/WqovgjJtJy
9:31am September 4th 2019 via Twitter Web App
Capstraw #dsdc "Above the fold" == what is seen in the first-view. Her research: 0.2% viewed in browser (2014). Mob… https://t.co/UC3zdqfKgh
9:30am September 4th 2019 via Twitter Web App
Capstraw #dsdc One de-bunked best practice: 'view in browser links' in preheader, 'Having trouble viewing this emai… https://t.co/royu8JQhJj
9:25am September 4th 2019 via Twitter Web App
Capstraw #dsdc The 'Chewy' brand, when a pet passes away, with a personalized card etc. Remember: playing the long… https://t.co/O6CFi9In7U
9:22am September 4th 2019 via Twitter Web App
Capstraw #dsdc Connection between a strong (political) POV and engagement (and sales); from Bill Penzey's spice bus… https://t.co/cB15EuA4H9
9:19am September 4th 2019 via Twitter Web App
RT @Marc_keting: Low tech marketing - sounds a lot like #guerillamarketing @jencapstraw #dsdc https://t.co/wwCm0UlRig
9:08am September 4th 2019 via Hootsuite Inc.
Capstraw #dsdc Growth Marketing: "Is this a BS-term?" What it does not: mislead, confuse, leverage FOMO, nor put br… https://t.co/37v0Z9gIg9
9:07am September 4th 2019 via Twitter Web App
Capstraw #dsdc Growth marketing: Humanization is the new personalization. A hand-written note: low-tech is a new high-tech.
9:04am September 4th 2019 via Twitter Web App
Capstraw #dsdc email budgets in the EU - $6.5K/year ave. Thanks to personalization - increased open and engagement rates.
8:59am September 4th 2019 via Twitter Web App
Capstraw #dsdc ROI 'excellent or good' - 5x email over online display ads; yet amount of spend is 10x display over… https://t.co/DdGNiLWNEH
8:58am September 4th 2019 via Twitter Web App
Capstraw #dsdc 7/10 US adults have made purchases influenced by a company's email. ROI: 38 to 1 (per Data & Marketing Assoc, 2015)
8:57am September 4th 2019 via Twitter Web App
Capstraw #dsdc Preferred promos? 61% via email. 18% direct mail, 6% branded mobile app, 5% social. 4.1B email accounts worldwide (2016 stat)
8:56am September 4th 2019 via Twitter Web App
RT @AceGordon: 20% of people shop in the bathroom.
8:55am September 4th 2019 via Hootsuite Inc.
RT @RajMukhop: “In B2B sales, your content is your sales rep.” -@LeighGeorge #dsdc
8:54am September 4th 2019 via Hootsuite Inc.
Capstraw #dsdc GenZ - they check email frequently; 'Email has become a rite of passage'. She shows a girl, age 17,… https://t.co/LjceaWKDls
8:53am September 4th 2019 via Twitter Web App
Capstraw #dsdc Email has been declared 'dead' for 10y now. Shows screenshot of WSJ Jan 19 2019, a Mims article on t… https://t.co/sPCmYXumtM
8:52am September 4th 2019 via Twitter Web App
Capstraw #dsdc "Most 'best practices' - and industry studies - are BS." Question everything - how did it become a b… https://t.co/3o4Fw9Lyqg
8:50am September 4th 2019 via Twitter Web App
Capstraw #dsdc No unsubscribe link - didn't occur to them no one didn't want it! It's clear she's passionate about email.
8:43am September 4th 2019 via Twitter Web App
Jen Capstraw showing email circa 2003 #dsdc https://t.co/aFxTcNjBts
8:42am September 4th 2019 via Twitter for iPhone
Capstraw: #dsdc Oops corrected link: https://t.co/ngylVY7Bmn Dir of Strategic insights and evangelism at Iterable.… https://t.co/DWhdnUo0Ru
8:40am September 4th 2019 via Twitter Web App
This morning: Jen Capstraw 'Forget everything you know about email marketing' https://t.co/4hqCArkNrK and https://t.co/cPPyoDOVEg #dsdc
8:38am September 4th 2019 via Twitter Web App
Great to be at the DC Digital Summit - first timer here, to learn the latest in email marketing, digital marketing,… https://t.co/xePWsjQpjL
8:35am September 4th 2019 via Twitter Web App
Checking out iTransor Lite for offloading WeChat messages. https://t.co/7tvlvNNmIy
8:33am September 3rd 2019 via Twitter Web Client
