September 2019

Plumeri #dsdc A second video on Bad Blood author John Carreyrou. A 10-month investigation. 'To this day the fallout continues.'

1:21pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Had to go back to the fundamentals of journalists, and what they do. Writing on a deadline isn't easy.

1:19pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Shows a great clip 'The Face of Real News' https://t.co/iFDVkr15vz

1:17pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Three front pages on the day after Election Day 2016 https://t.co/y0O8ukAW93

1:16pm September 5th 2019 via Twitter for iPhone

Plumeri #dsdc A campaign around real objects - a Rubik's cube, a pinball machine, a board game. And then the election result.

1:14pm September 5th 2019 via Twitter Web App

Plumeri #dsdc News tries to answer, 'What the f*** is happening?' What happened on June 23, 2016? (Brexit.)

1:11pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Rant 2: Marketing should be a service, not a solicitation. Develop relationships...

1:10pm September 5th 2019 via Twitter Web App

Plumeri #dsdc Now automation is saying all the same things. Boilerplate doesn't work.

1:09pm September 5th 2019 via Twitter Web App

Plumeri #dsdc His bio: redid his entire educational career, now at WSJ taking risks. Rant 1: Salespeople: Automation has made you lazy.

1:07pm September 5th 2019 via Twitter Web App

Plumeri #dsdc He almost failed English in HS, yet scored at the top in a standardized test. And was guitarist in a rockband.

1:04pm September 5th 2019 via Twitter Web App

Plumeri #dsdc About him: "it's been a short, strange trip" The best CMO's: adapt well to change.

1:03pm September 5th 2019 via Twitter Web App

Keynote Paul Plumeri (Wall Street Journal) #dsdc Content and Chaos: Diary of a News Marketer

1:00pm September 5th 2019 via Twitter Web App

Green: #dsdc Set a reasonable launch date - time for prep, coordination, promotion. Determine goals, determine CTA, endpoint, find niche.

12:15pm September 5th 2019 via Twitter Web App

Green: #dsdc A second idea: repurposing existing presentations, webinars, white-papers, blogs, video.

12:14pm September 5th 2019 via Twitter Web App

Green: #dsdc Content discovery: 10' brain dump; 10' organize, sort, assign; 10' create 3-subpts for each one.

12:13pm September 5th 2019 via Twitter Web App

Green: #dsdc For brands: to stand out, and outshine their competition. Scifi show 'The Message' - by the 'GE podcast theater'.

12:04pm September 5th 2019 via Twitter Web App

Green: #dsdc The Savvy Painter (Antrese Wood) - her favorite brush provider sponsors her.

12:02pm September 5th 2019 via Twitter Web App

Green: #dsdc Pat Flynn's Smart Passive Income - his own inspiration. Making Chips - two guys who inherited their parent's mfr companies.

11:58am September 5th 2019 via Twitter Web App

Green: #dsdc And promos are welcomed by listeners. The premise: takes 1) time, 2) effort, 3) dedicated resources 4) partnerships.

11:54am September 5th 2019 via Twitter Web App

Green: #dsdc Why? Audio 'is the ideal medium for telling human stories'. Sitting around a campfire.

11:50am September 5th 2019 via Twitter Web App

Carey Green (https://t.co/Y4KuP5u03F) #dsdc Podcasting: Powerful Content Marketing For Brands And Agencies

11:49am September 5th 2019 via Twitter Web App

Capala: #dsdc And he shows it works - one of his clients for the gambling industry.

11:34am September 5th 2019 via Twitter Web App

Capala: #dsdc Social proof: "Go over the top with this." BaseCamp - used 1K testimonials.

11:28am September 5th 2019 via Twitter Web App

Capala: #dsdc Loss-aversion: the ownership trigger, tickets in a timed basket, can be used in headlines. Use FOMO

11:17am September 5th 2019 via Twitter Web App

Capala: #dsdc We are optimized for mental shortcuts; everyone has biases. Goes through how we eval risk (sharks)

11:14am September 5th 2019 via Twitter Web App

Capala: #dsdc We need to optimize for humans, rather than the AI. Attention deficit: impt to understand cognitive biases.

11:09am September 5th 2019 via Twitter Web App

Capala: #dsdc Now it's user-gen signals; time on site, pages/session. 3-3.5 pages/sessions for top sites. 4min ave/visit.

11:07am September 5th 2019 via Twitter Web App

Capala: #dsdc Some verticals search is as high as 80% of traffic. Ranking factors: used to be keywords.

11:06am September 5th 2019 via Twitter Web App

Capala: #dsdc 10B session: 65% comes from search (mainly Google); 5% Social, 30% referral. 'You cannot look away from search'

11:06am September 5th 2019 via Twitter Web App

Matthew Capala (Alphametic) #dsdc The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

11:04am September 5th 2019 via Twitter Web App

The latest blog post from Fluid Dynamics - this time a video for you. #digitalpcr #liquidbiopsy https://t.co/NGIFEY0KAm

11:01am September 5th 2019 via Twitter Web App

George: #dsdc No matter what our business, we are all technology companies now.

10:25am September 5th 2019 via Twitter Web App

George: #dsdc "Companies should be helping consumers with their passions; not the other way around."

10:08am September 5th 2019 via Twitter Web App

George: #dsdc And https://t.co/f1lea2Lkb5's 'please turn off the ad-blocker because we need to eat'. The customer disrupts.

10:06am September 5th 2019 via Twitter Web App

George: #dsdc Shares an example of being irritated by marketing: Casper making an offer for something she's not looking for

10:05am September 5th 2019 via Twitter Web App

Leigh George (Freedom) #dsdc Marketing Trends that Matter in 2019 — and How to Leverage Them

10:04am September 5th 2019 via Twitter Web App