September 2019

Govindan: #dsdc Shows example of Search, Social & Display, CPC, CPV and CPA. Back to: what is the goal? Search is bottom of funnel tacti

9:39am September 5th 2019 via Twitter Web App

Govindan: #dsdc Fraud: 7.6% of all total digital spend (totalling $19B in '18 per Digiday). Mainly through video/mobile channels.

9:35am September 5th 2019 via Twitter Web App

Govindan: #dsdc Commissions at the trading desk range from 30-70%. Details on spend, CPA and by channel, 'you should dig into it'.

9:33am September 5th 2019 via Twitter Web App

Govindan: #dsdc This last step is where transparency is lacking. The AOR/media buyer's margins known; what about the trading desk?

9:25am September 5th 2019 via Twitter Web App

Govindan: #dsdc Lays out the value chain: from the brand to the AOR to media agency, then to the trading desk/bids/ad network

9:24am September 5th 2019 via Twitter Web App

Govindan: #dsdc Shows the first banner ad - https://t.co/BjlmmK3gyx / AT&T; a 44% CTR. Today: banner blindness, large numbers.

9:20am September 5th 2019 via Twitter Web App

Govindan: #dsdc Now programmatic: real-time variable media, start/stop anytime, still attributable.

9:19am September 5th 2019 via Twitter Web App

Govindan: #dsdc Tracking conversions pre-digital was hard. Digital: linear, fixed rate/duration, attributable.

9:18am September 5th 2019 via Twitter Web App

Senthil Govindan - Datawrkz #dsdc How You Can Save Up To 50% on Your Digital Media Budgets

9:16am September 5th 2019 via Twitter Web App

Kluck: #dsdc They turned it into a game, with an internal leaderboard, with prizes. Advocacy cannot be mandatory.

9:03am September 5th 2019 via Twitter Web App

Kluck: #dsdc Content could be as short as a photo. Provide a continuum for participation; from 15 min/week to much more.

9:02am September 5th 2019 via Twitter Web App

Kluck: #dsdc Corporate Gaggle: narrow-casting for the different constituencies, and easily sharable by different types of employees.

8:58am September 5th 2019 via Twitter Web App

Kluck: #dsdc Make it easy for aggregation: Hootsuite, GaggleAMP. She spent an hour to find 5 pieces to send out the following week.

8:57am September 5th 2019 via Twitter Web App

Kluck: #dsdc Need to provide training and policy for both setting up profiles, as well as best practices on connecting/sharing.

8:56am September 5th 2019 via Twitter Web App

Kluck: #dsdc And you can put out content you care about and want to see; clients waiting to hear from you.

8:53am September 5th 2019 via Twitter Web App

Kluck: #dsdc And you can put out things important to your clients: both professional and personal.

8:52am September 5th 2019 via Twitter Web App

Kluck: #dsdc Social is the new golf round, the new cocktail party. "Who has time for that other stuff?"

8:49am September 5th 2019 via Twitter Web App

Kluck: #dsdc An impt client says: "I looked both of you up over social." You want to control the image, the message!

8:49am September 5th 2019 via Twitter Web App

Here at #disc @sameenakluck sharing her own social media transformation. https://t.co/7pjStEn0WY

8:48am September 5th 2019 via Twitter for iPhone

Kluck: #dsdc Encourage authenticity: her own journey into social media began with 'no'. 16K-empl F500 company: "more visibility"

8:46am September 5th 2019 via Twitter Web App

Kluck: #dsdc The #1 reason for employee involvement: to build a personal brand. Highlight skills, expose expertise and passion.

8:41am September 5th 2019 via Twitter Web App

Kluck: #dsdc People prefer to buy from people, not nameless, faceless organizations. Employee advocacy engage employees; get them excited.

8:40am September 5th 2019 via Twitter Web App

Sameena Kluck, Paladin #dsdc Employee Advocacy: Build Your Brand & Retain Your Employees in One Hour a Week

8:39am September 5th 2019 via Twitter Web App

Vallo: #dsdc UTM tracking via FB; make sure tracking is consistent.

4:19pm September 4th 2019 via Twitter Web App

Vallo: #dsdc Traffic to website: main KPI is page views/visit, rather than open or CT rates.

4:10pm September 4th 2019 via Twitter Web App

Vallo: #dsdc Paid search: the KPI is Return On Ad Sales (ROAS), over CPA (cost per acquisition).

4:09pm September 4th 2019 via Twitter Web App

Vallo: #dsdc KPIs as it relates to an auto dashboard: what really matters? Effective KPIs: Business and campaign objectives.

4:05pm September 4th 2019 via Twitter Web App

Vallo: #dsdc Data scientist by training. Marketing campaigns took many weeks to get the data.

4:00pm September 4th 2019 via Twitter Web App

Mia Vallo, National Geographic #dsdc How to Measure the Effectiveness of Your Marketing and Social Campaigns Like a Boss

3:59pm September 4th 2019 via Twitter Web App

Mastaler: #dsdc Regardless - reviews and news 'just out of the park' home-run. Research online, topical outlets.

3:41pm September 4th 2019 via Twitter Web App

Mastaler: #dsdc Media loves infographics. For the slow news weekend. 'A great big link tool.'

3:38pm September 4th 2019 via Twitter Web App

Mastaler: #dsdc Showed an example of a 'cinemagraph'. Infographics: go back to old stats, and find an article from 2y ago, and repurpose.

3:37pm September 4th 2019 via Twitter Web App

Mastaler: #dsdc Q's from webinars can be turned into blog posts. Second tactic: image link-building works.

3:35pm September 4th 2019 via Twitter Web App

Mastaler: #dsdc Insta video - 48% of consumers buy after viewing a brand's video there. Authentic - less polished - builds consumer trust.

3:33pm September 4th 2019 via Twitter Web App

Mastaler: #dsdc Buzzstream will take individual writers and track their posts and engagement. Ave shares per post, followers etc.

3:26pm September 4th 2019 via Twitter Web App

Mastaler: #dsdc Boardreader - aggregates forums, and a posts/day metric. Advanced search: will bring up keywords.

3:23pm September 4th 2019 via Twitter Web App