September 2019

Mastaler: #dsdc Content truly is what all SEO is built around (whether structured data or link building).

3:20pm September 4th 2019 via Twitter Web App

Debra Mastaler, Alliance-Link #dsdc Link Building and Content Go Together Like Peas and Carrots

3:19pm September 4th 2019 via Twitter Web App

Brown West: #dsdc How to become more digital-forward? Nyanue: Do you know what your digital identity is? Repeat engagement.

2:57pm September 4th 2019 via Twitter Web App

Q: What does he look to? Acup: #dsdc NYT, 'they've done a good job in atomizing their content'.

2:52pm September 4th 2019 via Twitter Web App

DiPaola: #dsdc They work in a complex area (US healthcare) and have a lot of negativity to counter.

2:50pm September 4th 2019 via Twitter Web App

Zuckerberg #dsdc Ideas - ice hotel, eating a dinner elevated via hot air balloon, an ice cream backdrop, a poop-themed food place (Korea)

2:01pm September 4th 2019 via Twitter Web App

Zuckerberg #dsdc Side hustles: dog-food taster, rent-a-mourner, duck walker, odor judge...

1:55pm September 4th 2019 via Twitter Web App

Zuckerberg #dsdc What are your 3 most memorable traits? 3 most valuable skills? Then: combine into a catchy phrase, what is uniquely 'you'?

1:52pm September 4th 2019 via Twitter Web App

Zuckerberg #dsdc Her personal branding rules: "Be Nice! Be Authentic. This is Hard."

1:51pm September 4th 2019 via Twitter Web App

Zuckerberg #dsdc Live events - are the only events that are scarce. (We are awash in video.)

1:49pm September 4th 2019 via Twitter Web App

Zuckerberg #dsdc Women in tech: starts in 3rd grade. Another main time: when starting companies.

1:38pm September 4th 2019 via Twitter Web App

Zuckerberg #dsdc Worked there for 10y; then from 12 employees. 'My entire budget the first year for marketing was a single box of t-shirts.'

1:28pm September 4th 2019 via Twitter Web App

Randi Zuckerberg (Zuckerberg Media) #dsdc Keynote: "Future Consumers"

1:24pm September 4th 2019 via Twitter Web App

Capstraw: #dsdc Enhanced promotion for personalization - based upon purchase history, then put together a template for testing, iterate.

12:22pm September 4th 2019 via Twitter Web App

Capstraw: #dsdc ROI vs Amt of effort: Ad-hoc 'year in review' is an example of low ROI but high effort.

12:16pm September 4th 2019 via Twitter Web App

Capstraw #dsdc Q: What to do w/people who still ignore a 'yes/no' re-engagement? A: Draw out 3 to 6 months out

11:33am September 4th 2019 via Twitter Web App

Capstraw #dsdc Newsletters can be only curated content. "This is what we find interesting." Driving relationships and value.

11:29am September 4th 2019 via Twitter Web App

Capstraw #dsdc Check this out. https://t.co/E0FkDLzJqS From Nov 1985... https://t.co/HFONZGQCTN

11:24am September 4th 2019 via Twitter Web App

Capstraw #dsdc Suggests https://t.co/0aAgjT1Ex6 and https://t.co/vqbtHKhNPS Slack group #emailgeeks

11:21am September 4th 2019 via Twitter Web App

Capstraw #dsdc Need to determine goal, and determine splits; but are there enough iterations? Need time: 2 email half-lifes.

11:09am September 4th 2019 via Twitter Web App

Capstraw #dsdc Another 'best practice' debunked: many times you really don't need to test. Often spinning wheels.

11:08am September 4th 2019 via Twitter Web App

Capstraw #dsdc One idea for a re-engagement campaign: "Save Kyle, our intern."

10:54am September 4th 2019 via Twitter Web App

Capstraw #dsdc More about pruning the disengaged (and why it isn't a good idea) https://t.co/G1awsEGNdk

10:39am September 4th 2019 via Twitter Web App

Capstraw #dsdc Disagrees that deleting disengaged subscribers is a best-practice. Is deliverability the end-all?

10:31am September 4th 2019 via Twitter Web App

Capstraw #dsdc And Day 45: travel info. Day 60: insurance. Open rates in the 70% range.

10:29am September 4th 2019 via Twitter Web App

Capstraw #dsdc A Welcome Campaign: say hello, allow personalization (preferences). Double-opt-in: the laziest possible way to prove consent.

10:25am September 4th 2019 via Twitter Web App

RT @NonatzinCancheL: Give the audience a reason to care and listen. Great presentation by @LeighGeorge about creating great content at @Di…

10:22am September 4th 2019 via Hootsuite Inc.

Capstraw #dsdc Q: What to ask for for email marketing? A: Look at your tech stack, current capabilities. Often: actionable data is a hurdle.

9:48am September 4th 2019 via Twitter Web App

Capstraw #dsdc Q: B2B example of growth? A: Empathy, humanization, keeping it honest and delivering on a promise.

9:48am September 4th 2019 via Twitter Web App

Capstraw #dsdc Low-hanging fruit - actionable - is a welcome campaign, and a re-engagement oppy throughout the lifecycle.

9:39am September 4th 2019 via Twitter Web App