Borrowed from this infographic: http://www.nih.gov/precisionmedicine/infographic-printable.pdf
After writing up ‘Marketing Precision Medicine’ it turned out that I spent so much time in giving the background and context, that I only was able to mention briefly the marketing challenge that the Precision Medicine Initiative brings.
So here is Part 2, getting deeper into the Marketing challenge of precision medicine – a concern about privacy and data security.
Again via LinkedIn, and of course will need to come up with a Part 3 next week – what government can do to help.