What’s so special about single molecule sequencing?

Photo courtesy of {a href=”http://www.flickr.com/photos/kyz/”}kyz{/a} via Flickr Creative Commons.

A few days ago I reviewed in brief the history of Helicos Biosciences (HCLS), a company that held out the promise of single molecule sequencing, but failed to deliver on several fronts to the next-generation sequencing market. (This would include accuracy, throughput per dollar, and ease of use / reliability was yet another factor.)

But why is single molecule sequencing so attractive in the first place? What can it do that other technologies cannot?

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